Selected work that reflects our process, focus, and results

01The problem we identified

A run of new store launches, each in a different neighbourhood, and each needing local shoppers to hear about it in its opening days. Opening-week interest depends on local word of mouth, and that is hard to build with ads alone.

02What we did

• Brought in 500+ creators across the launches, chosen for their local following around each store
• Briefed every creator on the store and its opening, and let them tell it in their own voice
• Timed creator content around each opening, so the buzz peaked when the doors opened
• Coordinated creator schedules across launches, so every opening had its own wave of coverage

03How the results improved

The launches drew massive traction online, with creator content carrying each opening to the local audiences around the store.

01The problem we identified

Bolas, a dry fruit and sweets brand with more than 60 years behind it, had a three-day festive offer at its retail stores from 26 to 28 August. Shoppers across Karnataka needed to hear about it before the window opened. The stores are spread across many towns, the window was short, and people buy these products from a shop they already know, so the message had to come from voices each town already trusts.

02What we did

• Brought in 92 local creators across Karnataka, from Bengaluru and Mysuru to Mangaluru, Udupi, Karwar and Raichur
• Briefed one message for every reel: the three offers (Kaju Katli, Panchmewa and a 1kg Essentials Combo) and their dates, told in each creator's own voice
• Timed the reels between 18 and 26 August, so the offer was in people's feeds before and during the in-store window
• Tracked every reel's views, likes, comments, shares and saves, and delivered the full post-by-post report

03How the results improved

The offer reached millions of people across the state in the run-up to the sale. Eight reels crossed 100,000 views each, and one creator's reel alone passed 3.6 million.

01The problem we identified

Enamor was opening its lingerie store on the third floor of South City Mall, Kolkata, with two launch offers. A new store only gets one opening moment, so the city needed to hear about it during the days it opened, from pages Kolkata already follows for what's new in town.

02What we did

• Picked four Kolkata city pages that locals follow for news and new openings: Kolkata Wow, Kolkata Meri Jaan, Kolkata City of Joy and La Kolkata Tales
• Ran 12 Instagram stories from 10 to 12 August, three on each page, so the launch stayed visible through its opening days
• Put the store address and both offers in every story: ₹500 off on ₹2,999 and ₹1,000 off on ₹6,499
• Tagged Enamor and South City Mall in every story, and delivered links to all 12 stories as proof of execution

03How the results improved

Every story carried the address and both offers, so the launch reached local audiences through pages they already trust, on each day of the opening.

01The problem we identified

Two hundred blog posts, flat organic traffic, and a paid budget doing all the work. A site migration the previous year had quietly broken indexing, and dozens of near-identical posts were competing against each other for the same keywords. The brand was publishing more than ever and ranking for less.

02What we did

• Full technical audit: fixed crawl errors, broken redirects, and indexation issues left over from the migration
• Consolidated 87 overlapping posts into 31 intent-mapped pages built around ingredient and concern clusters
• Rebuilt internal linking so every supporting article fed authority to its pillar page
• New content shipped in monthly sprints, each targeting one defined intent cluster

03How the results improved

Organic traffic stopped being a vanity line on a dashboard and became the brand's steadiest acquisition channel.

01The problem we identified

Four lakh rupees a month in ad spend, and the sales team still called the leads junk. The previous setup reported clicks and impressions, not pipeline. Nobody could say which campaign produced a single closed deal, so budget decisions were guesses defended with screenshots.

02What we did

• Rebuilt the account around search intent tiers instead of product keywords sprayed across one campaign
• Wired conversion tracking through to the CRM so campaigns optimized toward qualified leads, not form fills
• Message-matched landing pages for each intent tier, replacing the generic homepage as a destination
• Weekly reallocation: budget followed proven cost per qualified lead, not platform suggestions

03How the results improved

Paid acquisition became predictable enough to plan headcount around - and the marketing-versus-sales argument about lead quality ended.