Selected work that reflects our process, focus, and results

01The problem we identified

Two hundred blog posts, flat organic traffic, and a paid budget doing all the work. A site migration the previous year had quietly broken indexing, and dozens of near-identical posts were competing against each other for the same keywords. The brand was publishing more than ever and ranking for less.

02What we did

• Full technical audit: fixed crawl errors, broken redirects, and indexation issues left over from the migration
• Consolidated 87 overlapping posts into 31 intent-mapped pages built around ingredient and concern clusters
• Rebuilt internal linking so every supporting article fed authority to its pillar page
• New content shipped in monthly sprints, each targeting one defined intent cluster

03How the results improved

Organic traffic stopped being a vanity line on a dashboard and became the brand's steadiest acquisition channel.

01The problem we identified

Four lakh rupees a month in ad spend, and the sales team still called the leads junk. The previous setup reported clicks and impressions, not pipeline. Nobody could say which campaign produced a single closed deal, so budget decisions were guesses defended with screenshots.

02What we did

• Rebuilt the account around search intent tiers instead of product keywords sprayed across one campaign
• Wired conversion tracking through to the CRM so campaigns optimized toward qualified leads, not form fills
• Message-matched landing pages for each intent tier, replacing the generic homepage as a destination
• Weekly reallocation: budget followed proven cost per qualified lead, not platform suggestions

03How the results improved

Paid acquisition became predictable enough to plan headcount around - and the marketing-versus-sales argument about lead quality ended.

01The problem we identified

Two celebrity posts had produced a spike of impressions, a flood of emoji comments, and no measurable sales. A follower-count audit showed much of the engagement was bots. The brand had concluded influencer marketing doesn't work - when really, untracked influencer marketing doesn't work.

02What we did

• Vetted a list of 60 creators down to 18 micro-creators chosen on audience overlap and engagement authenticity
• One campaign narrative briefed across three coordinated waves - creators kept their voice, the message stayed consistent
• Tracked links and unique codes on every partnership so each creator had a revenue number, not a likes number
• Whitelisted the top-performing content as paid ads, extending winners beyond their organic reach

03How the results improved

Creator marketing went from a burned budget line to a channel with attribution - and the best creators became long-term partners instead of one-off invoices.

01The problem we identified

Webinar signups were getting more expensive every month, and every ad - regardless of course or audience - landed on the same homepage. Mobile, where most of the traffic arrived, converted at half the desktop rate. The ads were fine; the journey after the click was losing the enrollment.

02What we did

• Built message-matched landing pages per campaign: the promise in the ad was the headline on the page
• Cut the signup form from 11 fields to 5 and moved it above the fold on mobile
• Fixed page speed: largest contentful paint went from 4.8s to 1.9s on 4G
• Ran structured test rounds pairing ad variations with page variants, one variable at a time

03How the results improved

Same traffic, same ad budget - substantially more enrollments. Conversion became the cheapest growth lever the team had.

01The problem we identified

Clicks were cheap, signups looked healthy - and almost nobody completed KYC. The ads team and the product team optimized their own halves separately, so the handover between them was where the funded accounts disappeared. Each team's dashboard looked fine; the business number didn't.

02What we did

• Ran acquisition and onboarding as one system, reviewed in a single weekly sprint with one shared metric: funded accounts
• Tiered campaigns by intent so high-intent audiences landed in a shorter onboarding path
• Rebuilt onboarding pages step-by-step with progress cues and recovery emails for drop-offs
• Killed spend on audiences that clicked cheaply but never completed verification

03How the results improved

The funnel stopped leaking at the handover. Marketing spend was finally judged on accounts that fund, not clicks that bounce.

01The problem we identified

Creator content was generating real curiosity - and competitors were harvesting it. People saw the product on Instagram, searched for it, and landed on marketplaces and rival brands because the brand had no search presence to catch its own demand. Marketing was paying to advertise the category, not the company.

02What we did

• Timed creator waves and SEO landing clusters together, so search capacity existed before demand spiked
• Built branded-search capture pages with reviews, comparisons, and schema markup
• Coordinated both channels under one strategy with shared reporting instead of competing for credit
• Used creator content as proof on the landing pages - the same faces people had just seen in their feed

03How the results improved

The brand stopped leaking its own demand. Discovery and capture now compound each other instead of running as separate projects.